How about Guoanju?
In recent years, competition in the home furnishing industry has been fierce. As a well-known domestic home furnishing chain brand, Guoanju has attracted much attention from consumers. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the performance of Guoanju from multiple dimensions to help consumers understand its advantages and disadvantages.
1. Basic information about national security residence

Guoanju was founded in 2003 and is headquartered in Shenzhen. It is a comprehensive home furnishing chain enterprise integrating home furnishing, building materials, and decoration design. It currently has more than 100 stores across the country, covering major first- and second-tier cities.
| indicator | data |
|---|---|
| Establishment time | 2003 |
| Number of stores | 100+ homes |
| Covering cities | Major first and second tier cities |
| Main business | Home, building materials, decoration design |
2. Consumer evaluation analysis
Based on recent consumer feedback, we have summarized the evaluation of Guoanju:
| Evaluation dimension | Positive rating | Main advantages | Main disadvantages |
|---|---|---|---|
| product quality | 78% | Complete categories and guaranteed quality | Some items are too expensive |
| Service quality | 72% | Professional shopping guide, guaranteed after-sales service | Some stores have poor service attitude |
| price level | 65% | Lots of promotions | Daily selling price is high |
| shopping experience | 80% | Comfortable environment, one-stop shopping | Parking is difficult at some stores |
3. Recent popular activities
According to searches across the internet, Guoanju has recently launched the following popular activities:
| Activity name | Activity time | Activity content | Participating stores |
|---|---|---|---|
| Golden Autumn Home Decoration Festival | 9.1-10.15 | 12% off the entire site, free gifts for all purchases | National stores |
| Designer free consultation | 9.15-10.31 | Make an appointment to receive design renderings | Stores in key cities |
| Old house renovation special offer | 9.1-12.31 | Old house renovation packages starting at 50% off | Designated stores |
4. Comparative analysis of competing products
We compared Guoanju to its main competitors:
| Comparative item | Guoanju | Red Star Macalline | Just Home |
|---|---|---|---|
| Number of stores | 100+ | 200+ | 300+ |
| price level | Middle to high | high | Middle to high |
| Service evaluation | 4.2/5 | 4.3/5 | 4.1/5 |
| Special services | design consultation | High-end customization | smart home |
5. Purchase suggestions
1.Suitable for the crowd: Mid-to-high-end consumers who pursue quality and need one-stop service
2.Best time to buy: It is recommended to purchase during large-scale promotions to enjoy more discounts
3.Things to note: It is recommended to compare prices before purchasing. Some products have large price differences online and offline.
4.After-sales service: Keep your shopping voucher, Guoanju provides a relatively complete after-sales guarantee
6. Summary
Taken together, Guoanju, as a well-known domestic home furnishing chain brand, performs well in terms of product quality and shopping experience, and is especially suitable for consumers who need one-stop service. Although the price is slightly higher, promotions are often launched, and consumers are advised to pay attention to the discount information. At the same time, it is also necessary to note that some stores may have service differences. It is recommended to understand the reputation of local stores in advance.
Finally, consumers are reminded that no matter which home furnishing store they choose, they must make rational choices based on their own needs and financial capabilities. Only by comparing and understanding more can they buy satisfactory home products.
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