How to make phone calls when buying a house: efficient communication skills and analysis of hot topics
In real estate sales, telephone extension is an important means of obtaining potential customers. This article will combine the hot topics on the Internet in the past 10 days to analyze the communication skills for buying a house and provide structured data reference.
1. Recent hot topics in the real estate industry (last 10 days)
| Ranking | hot topics | heat index |
|---|---|---|
| 1 | Mortgage interest rates cut | 985,000 |
| 2 | School district housing policy changes | 762,000 |
| 3 | Real estate bailout policy | 658,000 |
| 4 | New policy on shared property housing | 543,000 |
| 5 | Simplified second-hand housing transaction process | 427,000 |
2. Telephone communication skills
1.opening statement design: Combine hot topics to attract attention. For example: "Hello, I am XX real estate consultant. The mortgage interest rate has recently been reduced to 3.8%. I would like to know if you have any plans to buy a house?"
2.Customer Classification Communication Strategy
| Customer type | Communication focus | Examples of speaking skills |
|---|---|---|
| first home buyer | Emphasis on preferential policies | "Now the down payment ratio for your first home has been reduced to 20%, which can help you save XX million" |
| Improvement needs | Highlight quality upgrades | "Our newly launched XX real estate is decorated with international first-line brands..." |
| Investors | Analyze return on investment | "This area is planned to have Metro Line X, and the value is expected to increase by 30% within 3 years." |
3.Common objection handling
| Customer objection | coping strategies |
|---|---|
| "House prices are too high now" | Comparing historical data: "Compared to the peak in 2021, the current price has corrected 15%" |
| "Want to wait and see" | Create a sense of urgency: "Extra 1% discount for signing up this week, only for the first 10 people" |
| "Already have an agency" | Highlight differentiation: "We provide free home inspection services and XX million yuan home appliance gift package" |
3. Electronic extension data management
1.call log
| Date | call volume | communicate effectively | Intended customers | conversion rate |
|---|---|---|---|---|
| June 1 | 120 | 68 | 12 | 10% |
| June 2 | 135 | 72 | 15 | 11.1% |
2.Prime call period analysis
| time period | connection rate | average duration |
|---|---|---|
| 10:00-11:30 | 65% | 3 minutes and 12 seconds |
| 15:00-16:30 | 58% | 2 minutes and 45 seconds |
| 19:30-20:30 | 42% | 1 minute 58 seconds |
4. Five key points to improve the effect of electric extension
1.Precise preheating: Push hot policy information via SMS/WeChat in advance to increase awareness after the call is connected.
2.Speech iteration: Update 3-5 core sayings every week based on the latest policies and market feedback.
3.Emotional management: Maintain a positive tone and control the speaking speed at 180-200 words per minute.
4.follow up strategy: Follow up twice within 24 hours for Category A customers, and follow up within 3 days for Category B customers.
5.data analysis: Calculate key indicators every day to find out the optimal dialing time and the most efficient speaking skills.
Conclusion:In the current real estate market, electronic extension is still one of the lowest-cost and fastest-effective ways to acquire customers. Combining hot topics, using data management, and continuously optimizing communication skills can significantly improve the conversion efficiency of telephone customer acquisition. It is recommended that the team conduct speech drills and data analysis every week to improve overall performance through continuous iterations.
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