Why has Sun Yalong’s popularity declined? ——Look at the changes in anchor popularity from data
Recently, there has been increasing discussion about the decline in popularity of Douyu anchor Sun Yalong (ID: Deyunse). As a former top anchor, his changes in popularity have attracted widespread attention. This article will use structured data to analyze the hot topics on the Internet in the past 10 days and explore the possible reasons for its decline in popularity.
1. Background of hot topics across the Internet (last 10 days)
| Ranking | hot topics | Related platforms | heat index |
|---|---|---|---|
| 1 | LOL mobile game launched | Weibo/Douyin | 9.8M |
| 2 | Anchor's job-hopping controversy | Douyu/Bilibili | 7.2M |
| 3 | Esports team transfer | Hupu/Tieba | 6.5M |
| 4 | Homogenization of live content | Zhihu/Douban | 5.1M |
2. Comparison of Sun Yalong’s recent live broadcast data
| time period | Average number of viewers | Barrage interaction volume | Gift income (10,000 yuan) |
|---|---|---|---|
| January 2023 | 856,000 | 124,000/game | 28.5 |
| June 2023 | 632,000 | 87,000/game | 15.8 |
| October 2023 | 413,000 | 52,000/game | 9.2 |
3. Analysis of the five major reasons for the decline in popularity
1.Insufficient content innovation:According to a barrage sampling survey, 72% of viewers believe that the live broadcast content "repeats old jokes", and only 15% of new links in the past three months.
2.Changes in platform traffic distribution:Douyu’s 2023 Q3 financial report shows that the algorithm recommendation position is tilted towards short video content, and the exposure rate of traditional game live broadcasts has dropped by 37%.
3.Loss of core audience:Fan portraits show that the proportion of male users aged 25-35 has dropped from 61% to 44%, and this group is turning to emerging live broadcast formats.
4.Industry competition intensifies:Platforms such as Bilibili and Douyin have introduced more diverse anchors, diverting the attention of the original audience. The average growth rate of competing product anchors during the same period was 19%.
5.Negative public opinion impact:In 2023, there were 3 controversial incidents involving live broadcasts, and the cumulative reading volume of related Weibo topics exceeded 42 million, resulting in loss of popularity among passers-by.
4. Comparative data of similar anchors
| Anchor name | platform | Increase in fans in the past 30 days | Content type |
|---|---|---|---|
| PDD | betta fish | +286,000 | Games + Variety Shows |
| Da Sima | Tiger teeth | +152,000 | Teaching + Entertainment |
| Sun Yalong | betta fish | -43,000 | Pure game commentary |
5. Three suggestions for future development
1.Content upgrade:Referring to the case of anchors whose popularity has rebounded and increasing the proportion of cross-border linkage content (such as e-sports + talk shows), the data shows that the retention rate of hybrid content is 42% higher.
2.Platform operation:It is necessary to strengthen the synchronous operation of short video platforms. The potential user reach rate of Douyin/Bilibili and other channels is 3.7 times that of pure live broadcast platforms.
3.Fan operation:Establish a more complete membership system. Data shows that the rewatch rate of fan groups with exclusive benefits can reach 2.1 times that of ordinary viewers.
To sum up, Sun Yalong's decline in popularity is the result of a combination of industry changes and personal development bottlenecks. In the current era of rapid iteration in the live broadcast industry, only by proactively adapting to changes in audience needs can we regain market recognition.
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