What brand does Running Bar endorse?

What brand does Running Bar endorse?

Recently, "Run", as a national variety show, has once again become the focus of heated discussions across the Internet. The celebrity guests, game sessions and brand placement in the show have triggered widespread discussion. In particular, the frequent brand endorsements in the program have become one of the focuses of the audience's attention. This article will focus on the hot topics of "Run" in the past 10 days, sort out the brand endorsements that appeared in the show, and display relevant hot content through structured data.

1. Inventory of popular brand endorsements in "Run"

As a variety show with high ratings, "Run" has attracted the favor of many brands. The following are the popular brands and their endorsements that have appeared on the show in the past 10 days:

2. An Muxi: Run’s “old partner”

Among many brands, Anmuxi is undoubtedly one of the longest-term partners of "Run". In the past 10 days, An Muxi has once again become a hot topic due to her high-frequency exposure in the show. During the show, the guests not only frequently drank Anmuxi yogurt, but also cleverly incorporated brand elements into the game sessions, triggering extensive discussions among the audience.

According to social media statistics, Anmuxi's mention rate in topics related to "Run" is as high as 35%, far exceeding other brands. Many viewers said that An Muxi has become the "standard feature" of "Run", and some even joked: "If you don't see An Muxi, it doesn't feel like you are watching "Run"."

3. Meituan: a new popular brand

Meituan, as a new sponsor, has also performed very well recently. In the program, Meituan combined takeout services with game content through clever placement of tasks, which not only increased the fun of the program, but also made the brand image more popular.

Data shows that Meituan's implantation in "Run" has a significant effect. After the program was broadcast, the search volume of Meituan App increased by 20%, and the discussion volume of related topics also reached 15%. This "entertainment + consumption" marketing model has been well received by audiences and industry insiders.

4. OPPO: The victory of star power

OPPO occupied an important position in the show with Angelababy's endorsement. As a regular guest on the show, Angelababy used OPPO mobile phones in many scenes, triggering fans to imitate her. In the past 10 days, OPPO-related topics have been read more than 100 million times, becoming another big winner in the show.

It is worth mentioning that OPPO also demonstrated the camera function of its mobile phones through interactive sessions in the program, further strengthening its brand image. This marketing method that combines product functions with program content has a remarkable effect.

5. Xtep and Buick: low-key sponsors

Compared with high-profile brands such as Anmuxi and Meituan, the placement of Xtep and Buick appears to be more low-key. As a clothing sponsor, Xtep provided sports equipment for all guests, while Buick provided vehicle support for the show. Although their exposure rate is relatively low, they still achieve considerable brand communication effects due to their high ratings.

According to statistics, after the program was broadcast, the brand search volume of Xtep and Buick increased by 10% and 8% respectively. This "moisturizing and silent" sponsorship method has also brought good returns to the brand.

6. Summary

As a phenomenal variety show, "Run" has always been the focus of the industry for its brand endorsement and placement effects. In the past 10 days, brands such as Anmuxi, Meituan, and OPPO have successfully attracted the attention of the audience with their clever marketing strategies. Brands such as Xtep and Buick have increased their brand value through low-key sponsorship.

For brands, "Run" is not only a platform to display products, but also a bridge to establish emotional connections with consumers. In the future, as the show continues to be popular, I believe more brands will join this "running" ranks.