A comprehensive inventory of popular facial mask brands across the Internet: 10-day hot list revealed
Recently, the hot topic in the skin care industry still revolves around "facial masks". Especially in summer, the demand for skin care surges, and consumers' attention to functional facial masks continues to rise. Based on the search popularity, social platform discussion volume and e-commerce sales in the past 10 days (data as of October 2023), the following lists the most popular brands and products and provides structured data analysis.
1. Top 10 popular facial mask brands
| Ranking | brand name | core selling point | Hot search index |
|---|---|---|---|
| 1 | Winona | Medical beauty grade repair | 985,000 |
| 2 | Fuljia | postoperative repair | 872,000 |
| 3 | PROYA | Double Anti-Essence Mask | 768,000 |
| 4 | L'Oreal | Ampoule Mask Pro | 654,000 |
| 5 | Can be restored to beauty | collagen dressing | 589,000 |
| 6 | La Roche-Posay | B5 Repair Mask | 521,000 |
| 7 | moisturize beauty | barrier mask | 476,000 |
| 8 | nature hall | Fullerene Glowing Mask | 433,000 |
| 9 | Dr. Ai Er | Probiotic Balancing Mask | 398,000 |
| 10 | Fan Beauty | Sea grape gel water mask | 365,000 |
2. Comparison of efficacy classification popularity
| Function type | Represent the brand | Proportion of discussion volume |
|---|---|---|
| Repair and soothe | Winona/Fulga | 42% |
| Anti-aging | Proya/L'Oreal | 28% |
| Whitening and brightening | Nature Hall/Fan Beauty | 18% |
| Clean and oil control | Dr. Ayer/Kiehl's | 12% |
3. The three purchasing factors that consumers are most concerned about
1.Ingredient safety: In the past 10 days, the search volume for keywords such as “no additives” and “zero cruelty” has increased by 35% year-on-year, with special focus on ingredients such as flavors and preservatives.
2.Instant effect visualization: The topic "Comparison before and after facial mask" on the short video platform has been viewed 230 million times, among which "redness fading effect" and "invisible pores" have attracted the most attention.
3.Cost-effectiveness: Mid-range price products priced at 30-50 yuan/piece account for 61% of total sales, and consumers tend to prefer "single-disposable" or "multi-effects in one box" combination packages.
4. Observation of Emerging Trends
1.The rise of biofiber materials: For “jelly film” texture products launched by brands such as Kefumei and Runbaiyan, trial reports on social platforms increased by 200%.
2.time sharing care concept: The combined care plan of daytime anti-oxidant (such as Proya dual-antibiotic mask) + nighttime repair (such as La Roche-Posay B5) has become a new direction recommended by KOL.
3.Male market growth: The search volume for men’s facial masks increased by 67% year-on-year, and Nivea and L’Oreal men’s series entered the popularity list.
5. Purchase suggestions
1.Sensitive skin priority font size: Medical dressing products need to be filed with the "machine name" (such as Fuljia White Film).
2.Verify channel qualifications: There have been many incidents of low-priced fakes recently. It is recommended to purchase through the brand’s official flagship store or authorized channels.
3.Pay attention to frequency of use: Dermatologists recommend using functional masks 2-3 times a week. Excessive use may cause hydration dermatitis.
The above data is compiled from hot topic lists and product sales statistics on Weibo, Xiaohongshu, Douyin, Taobao and other platforms, reflecting the latest trends in current facial mask consumption. Consumers can choose suitable products based on their own needs and combined with popular trends.
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