What to use to clean a watch? The most popular cleaning methods on the Internet revealed
Recently, the topic of watch cleaning has surged in popularity on social platforms and search engines. According to statistics from the entire network in the past 10 days, the amount of discussion about watch cleaning has increased by 35% year-on-year, especially focusing on the maintenance needs of high-end mechanical watches and smart watches. Here's a professional cleaning guide that incorporates hot spot decluttering.
1. Top 5 popular watch cleaning methods on the Internet

| method | Applicable materials | heat index | Things to note |
|---|---|---|---|
| Ultrasonic cleaning | Metal strap/waterproof case | 9.2/10 | Not suitable for leather straps |
| Special cleaning cloth | All materials | 8.7/10 | Need to buy original brand |
| Wipe with soapy water | Waterproof case | 7.5/10 | Avoid touching the crown |
| Alcohol pads | Metal/ceramic strap | 6.8/10 | Not for use on coated watch cases |
| baking soda solution | stainless steel watch strap | 6.2/10 | Need to be rinsed thoroughly |
2. Comparison of cleaning solutions for different materials
According to popular reviews on Zhihu, Xiaohongshu and other platforms, there are significant differences in the best cleaning solutions for watches made of different materials:
| Material type | Recommended tools | Cleaning frequency | Discussion volume on the entire network |
|---|---|---|---|
| stainless steel | Microfiber cloth + special cleaner | 1 time a week | 125,000 |
| leather | Leather care oil + soft brush | 1 time per month | 83,000 |
| Ceramic | Slightly damp cotton swab + neutral lotion | Once every two weeks | 57,000 |
| Rubber | 75% alcohol wipes | after each wear | 41,000 |
3. Expert advice and pitfall avoidance guides
1.Misunderstandings about waterproof levels:A recent hot search on Weibo for the #waterproof watch with water damage repair cost tens of thousands# case shows that the 50-meter waterproof only protects against daily splashing water, and the crown still needs to be avoided when cleaning.
2.Special features of smart watches:Baidu Index shows that the search volume for "smart watch cleaning" increased by 42% week-on-week. It is recommended to use a dry microfiber cloth to wipe the charging contacts.
3.Antique watch taboos:A popular TikTok video emphasizes that antiques such as 18th-century pocket watches need to be cleaned by professional institutions, and handling them by yourself may lead to accelerated oxidation.
4. Netizens actually measured the effects of popular methods
| method | Positive rating | Typical comments | Test video playback volume |
|---|---|---|---|
| Dry wipe glasses cloth | 89% | "The safest basic cleaning method" | 256,000 |
| toothpaste polish | 63% | "Will scratch the gold-plated case" | 183,000 |
| steam cleaning | 41% | "Causes the watch glass to fog up" | 98,000 |
5. Latest Industry Trends
1. Xiaomi’s latest watch cleaning kit, which includes innovative products such as a nano-oleophobic layer repair agent, was sold out on JD.com on the day it was first launched.
2. The Swiss Watch and Clock Association released the 2024 cleaning white paper, emphasizing the avoidance of ammonia-containing detergents. This content received 500,000 views on Bilibili’s popular science video.
3. Tmall data shows that sales of watch cleaning tools increased by 75% year-on-year, with magnetic cleaning pens becoming a new Internet celebrity product.
Through the analysis of hot spots across the Internet, it can be seen that scientific watch cleaning requires choosing a corresponding solution based on material characteristics, and at the same time paying attention to key technical parameters such as product waterproofing level. It is recommended that consumers give priority to the cleaning methods officially recommended by the brand to avoid irreversible damage caused by folk remedies circulated on the Internet.
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